Top Ten Reasons to Use In Your Head Advertising
1. Up close & personal:
Your message is strategically placed where it is virtually impossible to ignore. Unlike conventional forms of advertising, viewers can’t change the channel or turn the page. And because your message is presented in such an intimate setting, it is received on a much more personal level.
2. Captive audience:
You have 1 to 4 minutes of your prospective customer’s time, with absolutely no distractions whatsoever. Compared to 2-3 seconds in the newspaper.
3. High viewer recall
When people view indoor advertising, they have no distractions or interruptions. As a result, your message stays with them for a much longer period of time.
4. Relieves an otherwise boring situation:
Indoor advertising catches your audience at the rare time each day when they are literally starving for something to read. The advertisements serve as a neat, well maintained alternative to newspapers and magazines in restrooms.
5. A fraction of the cost of conventional advertising:
Low cost advertising that won’t break your budget. Compare your options, and save a bundle with In Your Head Advertising.
6. Target your market to specific demographics:
With In Your Head Advertising, you can narrow your focus to a specific gender, income, lifestyle, and age. As a result, you spend less of your advertising dollar and still reach a higher percentage of your desired target market.
7. Reach Readers with higher disposable income:
People who frequent the venues where we place our billboards, have extra money to spend...or they wouldn’t be there in the first place.
8. Reach readers that don’t normally read conventional advertising:
The people that regularly patronize our restaurants, sports bars, night clubs, bowling lanes, theaters, and health clubs are often hard to reach with conventional advertising because they tend to lead a more active lifestyle and are less likely to spend the evening watching TV or reading the newspaper from beginning to end.
9. Less clutter & competition:
With In Your Head Advertising, you experience less clutter and competition for the attention of the viewer. You share your board with just three other ads. Compare that with the clutter you see in newspapers, want ad papers, and magazines. Even with outdoor advertising, your message is diluted with scores of other signs, telephone poles, and trafic. Of course, we all know about the competition and clutter on the air (in radio or TV).
10. High quality, full color advertisement:
We take pride in our work...assuring that your ad will be presented professionally and tastefully.
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“This was the only place in the world people would stand in line to read advertising. A study by Rice University shows that the amount of time readers focus on the bathroom advertisements is about a minute and a half for men and two minutes for women. You’ve got their undivided attention for a period of time.”
-The Boston Globe

“People are looking for something new that’s targeted and attention-grabbing. This is the way to do it.”
-The Wall Street Journal
“If you went to the restroom three times, you'd read it again and again. Not only can indoor billboards reach a very discerning customer, but they've got that customer's undivided attention."
- Inc. Magazine
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