What We Do...

We relieve an otherwise boring situation by placing advertisements in the restrooms of the Crystal Coast's most popular night clubs, health clubs, golf courses and restaurants.

As a result, we reach people that tend to have a higher than average disposable income, but because they generally lead a more active lifestyle, they are often harder to reach with conventional advertising (TV, newspapers, etc.).

This advertising medium will catch your audience at that rare time when your customer is actually looking for something to read, and is "held captive" for a few minutes in a waiting area, restroom or other similar place. You have your next customer's undivided attention for a few minutes, and all you have to do is decide what message you are going to convey! This medium is unique in Carteret County and only available from In Your Head Advertising.

Think about the last time you used the public restroom of a nightclub. Would you have read colorful ads placed a few inches or a few feet directly in front of you?

Studies done on indoor advertising have shown impressions can be as little as 30 seconds or as much as 6 minutes, but the typical impression is 1.5 to 4 minutes. During this time, your customer is truly captive. Your ad is in full color and set only a few inches to a few feet from the viewer's eyes. There is usually little if anything else to look at, so people read your ad for as long as they are there.

Studies done by Rice University and the University of Arizona show that retention rates for these indoor ads is many times greater than for traditional print media. That is because we present your potential customers with attractive, colorful ads at a time when they are actually looking for something to read - and during a time when they are relaxed and we have their undivided attention!

“Talk about your captive audience. Your attention is riveted directly on the space in front of you. People indeed read the ads thoroughly. Restroom advertising is naturally, an effective medium for targeting strictly male or female audiences.”
- Adweek

“...the ads reach the audience most coveted by advertisers: 21-35 year olds who like to go out and spend money. Restroom ads also allow companies to target a gender with 100% accuracy”
- Fortune Magazine