Why Our Ads Work...

Admittedly, we are unique in where we place your message, but that's why it works so well. Potential customers can't change the channels or turn the page. Plus, you can target your ad to reac specific demographics such as gender, income, lifestyle and age.

Look at the Benefits...

Because your message is presented in such an intimate setting, it is received on a much more personal level...creating higher viewer recall, familiarity, and trust while experiencing less competition for the attention of the viewer.

In your head advertising offers you the opportunity to reach the coveted 18 to 35 year old crowd in their environment. These are perhaps the most important individuals to the advertising community, as they will spend $125 billion this year. In your head advertising helps you cash in on your share of that $125 billion.

In Your Head Advertising provides substantial exposure time (30 seconds to 4 minutes, versus 3 to 5 seconds for magazine ads) with the "Undivided Attention" of your potential customer. This gets your message delivered nearly 100% of the time. This extended exposure time coupled with the captive nature of our media contributes to an unaided recall rate of 84.4%. People remember the ads because they are physically idle, yet mentally engaged without interruptions or distractions.

Low Cost, High Impact! Indoor advertising is one of the most cost-effective ways to target your potential customers. Our lower cost of advertising results in more of your budget actually being used to penetrate your target market.

• 98% of those surveyed reacted positively or neutral to seeing ads in restroom facilities.
• 92% were able to name specific advertisers without prompting.

• 88% recalled at least FOUR selling points in the ads surveyed.
• 83% of those surveyed are between the ages of 25 and 54.
• 64% classify their occupations as professional, managerial, or sales.
• The average person surveyed dines out 12.6 times per month..

- Barbour & Monroe
(Survey of unsuspecting restaurant & night-club patrons upon return from the restroom.)