| Why it Works |
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Admittedly, where we place your message is unique, but that's why it works so well. Potential customers can't change the channels or turn the page. Because your message is presented in such an intimate setting, it is received on a much more personal level...creating higher viewer recall, familiarity, and trust while experiencing less competition for the attention of the viewer. In addition, you'll be targeting your ad towards specific demographics such as gender, income, lifestyle and age. In Your Head Advertising offers you the opportunity to reach the coveted 18 to 35 year old crowd in their environment. These are perhaps the most important individuals to the advertising community, as they will spend $125 billion this year. In your head advertising helps you cash in on your share of that $125 billion. In Your Head Advertising provides substantial exposure time (30 seconds to 4 minutes, versus 3 to 5 seconds for magazine ads) with the "Undivided Attention" of your potential customer. This gets your message delivered nearly 100% of the time. This extended exposure time coupled with the captive nature of our media contributes to an unaided recall rate of 84.4%. People remember the ads because they are physically idle, yet mentally engaged without interruptions or distractions. Low Cost, High Impact! Indoor advertising is one of the most cost-effective ways to target your potential customers. Our lower cost of advertising results in more of your budget actually being used to penetrate your target market. |
Testimonial
“This was the only place in the world people would stand in line to read advertising. A study by Rice University shows that the amount of time readers focus on the bathroom advertisements is about a minute and a half for men and two minutes for women. You’ve got their undivided attention for a period of time.”-The Boston Globe
